In Response to Rachelle's: Mobile Marketing

Mobile marketing as Rachelle states is every where now on every single cell phone you can possible buy you have the option of having the internet and therefore there will be ads within the internet. I do not have the internet or any kind of apps on my phone and I am glad I do not. Many of my friends have blackberry's and smartphones and they are usually always on them on the internet and on facebook apps like that. Ads will come up everywhere on their phones asking them if they want a different app or an ad for shopping anything along those lines. Mobile marketing has become a very cheap way to market your company and is continuing to grow as many companies are now marketing themselves to anyone with a cell phone. It is cheap and affordable for companies that may not have a big marketing budget such as some of the larger companies in the U.S. I think mobile marketing is good in the sense that any company can be in it and it is not just for the larger companies such as Nike or Wal-mart.

Mother's Day Already!!!

As we come to the end of the semester the same thing is on everyone's mind, summer! Once our last final is taken then it is officially summer and it is oh so close. That first weekend back from school is always a sigh of relief as we see friends that we may not have seen in a long time, and see our family whom we may not have seen in a long time. Although we may want to hangout with friends all weekend and most likely continue partying we have to be functioning on Sunday the first Sunday back is mother's day. Mother's day each year for me is a day that I always spend with my Mom to thank her for everything she had down for me. Thankfully for all the ads online and on T.V. I can remember that it is mother's day. Today we see ads for almost any kind of celebration/holiday there is whether it be mother's day or president's day we always see ads wanting us to buy something. As I get older I start noticing more and more of these ads as when I was younger I don't remember nearly half as many ads as there are today. Do you think there are more ads each year? Does this year encourage you to buy something better for your mom than years past?

In Response to Andrew Mueller's: Pricing

Andrew makes a good case about companies and businesses that price their new products way too high, such as Sony did when it released its new Playstation 3 console. As a consumer and a college student I think it is redicolous how high they price their items and then a year later cut it the price in half. As a businessman in their situation they were allowed to sell that item for that high because people were willing to pay that much for the newest and latest technology. As year one rolls along the demand for it goes down therefore causing such the decline in price. Having a reasonable price is the essentials for most products out there other than technology where you normally see the incredibly high prices and then sudden decrease.

Paper Free Country Coming??

In a recent Wall Street Journal newspaper I came across an ad titled more magazines try iPad. In the article it explained how Bloomsberg Businessweek will start selling subscriptions to the iPad for $2.99 a month. Along with Businessweek already Elle and Maxim already have magazine subscription for the iPad. As we continue to grow with new technology in this world everyday, it begins to wonder that we may never have newspapers and magzines anything with paper. Our society is becoming so reliant on technology and the web that many people do not buy books anymore to read, it is all done through the web and new technology. Do you think our world will become paperless? When will that be?

In resonse to Colby Pooler's:Competetitive Spending and Brand Names

In Colby's blog about competetive spending and the value of brand names he makes great points about how it only really a status quo. Now a days we get the impression that if you have fancy car or great big house then you are considered either wealthy, or in the upper class it can mean so many things. Today though it still means nothing as more and more people that are not in the upper class own fancy cars and great big houses by being in debt. All commercials today and advertisements all seem to offer one thing, that being that if you own a fancy car and go to a fancy restaurant then you are "cool". This way of marketing has created competetive spending as consumers are always competeing so see who can have the best most expensive car, or who can live in the biggest house it is all due to marketing and the advertisments we see every day.

Free Furniture Sign at Fenway Park!

As most of us may remember in 2007 when the Red Sox won the world series everybody who purchased furniture at Jordan's Furniture in Massachussetts all recieved there money back from when they bought it. Jordan's furniture had the deal of a life time that anyone who bought furniture at the beginning of the season would eventually have it for free if the Red Sox won the world series. That year the Red Sox won a second world series in 3 years giving all that bought furniture at the beginning for free. This year Jordan's Furniture has done something similar to that deal, on the right center field wall there is a Jordan's Furniture sign if any Red Sox player hits that sign between July 22 and September 10 than anyone who had bought furniture from March 16 to April 23 will receive a full refund on the furniture they bought. This idea of marketing is great in the chances of someone hitting that sign are very slim, Jordan's Furniture has always been known to being loyal to the Red Sox fans and this year they are showing that once again. If youwere in the market to buy furniture would you buy from Jordan's?

In Response to Kelsey Rhodes: 40 Creative Marketing Ideas

In Kelsey's post she summarizes an article that talks about marketing strategies that are directed toward the public even though they are little things. Even though they are little things they stil can mean alot and attract consumers toward your business. Kelsey states that this tactic can work for large or small companies, I agree with her as well that it is worth a shot trying because these things are so little that it doesn't take alot of money or it doesn't involve much hassel making it easier on your business as well and it may even draw in many consumers that will boost your sales and profit.

Spring Weekend Ticket Dilema

As we get closer to end of the semester the work load picks up and the hours in the library increase. It also means that spring weekend is coming upon us and this year Keene State has brought most likely one of the best concerts this college has ever seen. Lupe Fiasco and Sam Adams will be coming this year and everyone was truley excited about it until the ticket mayhem started. All over campus you will see posters and advertisements about this concert telling who is coming, when it is, and when tickets go on sale. This past monday was when tickets went on sale, they started selling online at 9 a.m. and in the student center at 10 a.m., by 12:30 p.m. the concert was sold out. This lead to more than half the campus in a feud about not getting tickets as there was only 2200 tickets sold which isn't even half the campus. The concert is scheduled to take place in the gym which I figured could hold a little more than that. If there was only a limited amount of tickets then I think they should of advertised that on the posters around the campus because many students have class all mornings therefore not letting them have time order them. Do you think that the advertisements should have expressed the limited amount of tickets?

In Response to Haley Irwins: Disney Contradiction

After reading Haley's blog on Disney and how they portray happiness and a great time but really behind the scenes work their employees to death to become known as that special place for happiness and laughter. After being to Disney World a few times in my life and having a great time down there with my family I never thought about the people and what it takes to make Disney so great and such a good time. Haley explains what happens behind the scences at Disney and I agree with her that it is not right to have employees working overtime way beyond than they should with no extra pay, treating them unfairly, the list goes on and on but Disney has built up a great reputation to be happy and great vacation for families.

Too Many Commercials

March is a great time of year for sports fans you have the big dance which is the college basketball tournament, the NBA and NHL seasons are almost over so that means playoff time for the Celtics and Bruins. Being that these are all on T.V. means that we have to watch more T.V. and that means way to many commercials on every single channel. In every single sporting event on T.V. excpet for soccer they have media T.V. timeouts which is just saying that they are taking a timeout to play commercials. I think that is redicolous a half of basketball should only have timeouts if one of the 2 teams calls for it, none of this T.V. timeout every 4 minutes thats now how basketball or any sport should be played. Even though many people watch these games all around the nation and it is a great chance for advertisement save it for halftime or other shows, we see these commercials enough when ever we watch T.V. anyways. Would you like to see not as many commercials or T.V. timeouts when watching a sporting event on T.V.?

In Response to Cory Secore's: Coca Cola

Coca Cola I can remember since I was little kid because it is everywhere like Cory states, commercials, billboards, stores, any public place you will most likely see a Coca Cola advertisement. Even if I were to travel to Russia or Australia like Cory states you would still recognize there logo because we have seen it so many times. In our world today it would take a very long and catchy logo to be remembered and memorized as much as Coca Cola's is today.

Spring Break

As this is the last week before spring break for us you hear everyone talking about where they are going and for how long. I have mostly heard a lot of students going to Florida, that seems to be the hot spot this year for break, for me I am just heading home to relax and not spend any money. The reason I am blogging about spring break is because you always see ads on T.V. or online for spring break trips and the deals you can get them for them. My question is that is it really a good deal for many of these trips with us being broke college students?

In response to Griffin Corse's Maple Syrup

After reading Griffin's blog about maple syrup it made me think back when I used to go out sugaring with my friends Dad who had a sugaring house and how much fun it was doing it. He did it mostly for fun and sold some of it to people but was never reliable on it for income. When I saw Griffin's blog I remembered that to many people it is very important and they put a lot of time and effort into so they can make the most out if it and not lose money. As Griffin states it is hard to market maple syrup when there are so many brands and other people doing the same thing. I think the best way to market or differentiate it would be locally even though they sell the barrels to a big company I think distributing locally would draw in a good amount of consumers knowing they are helping a local citizen and helping them live the way that they help the community by sugaring or farming.

Rediculous Gas Prices

In the last two weeks gas prices in America have risen on average of 34 cents due to the oil crisis in Libya. This sudden outbreak in high gas prices is taken a toll on everyone in the United States as many people are having trouble putting gas in their tanks now. Just two weeks ago gas was around or under $3 a gallon now we are looking at $3.40 a gallon which is the highest it has been in 3 or 4 years. If the price of oil keeps increasing our economy which seemed to be on the verge of becoming stronger and out of a recession will just fall right back into one if gas prices reach $4 a gallon, I know I will be having trouble filling the tank every week. Does the sudden increase in gas prices affect you?

In Response to Rachelle Beaudoin's post on toothpaste

Every day on television I see at least 3 different commercials for 3 different kind of toothpaste. Rachelle is absolutely right about there being way too many kinds of toothpaste in our society. Each company trying to out do the other one or target a certain market whether it be young kids with just their favorite cartoon characters on the outside or adults that want whiter teeth. As Rachelle says there should  be a survey of some sort to eliminate some of the 352 different kinds of toothpaste out there because it just doesn't seem practical to have that many when really they are all pretty much the same thing.

March Madness!!!!!!!!!

As march approaches and the basketball season for colleges come towards the end, the greatest tournament of the year for me to watch is the Division 1 college basketball tournament otherwise known as "March Madness". Every year I watch this tournament on T.V. from beginning to end with one game on T.V. and 4 or more scores to other games in the corner of the T.V. The tournament is always on CBS and they are the only network to broadcast the games so you can only watch one game at a time which isn't as much fun as switching back and forth to games if they were on T.V. This year for the first time ever every single game of the tournament will be on T.V. as they have joined with TNT, TBS, and Tru T.V. to bring the spectators every game on T.V. The NCAA has decided to expand the T.V. broadcasts so that we can watch every game and we'll know that if our favorite team is playing that they will be on T.V. on one channel. The big dance is going to be fantastic this year as they have been advertising it since November and it always lives up to its hype with every game being exciting, i cannot wait for the madness to start. Have you heard or seen any advertisement for this tournament?

Response to Kelsey Rhodes-Social Media? A good way to advertise?

After reading Kelsey's post and seeing the great possibilites that facebook and twitter have for small businesses it made me come to think that a restaurant like Country Life should take full action these. These sites are free and easy to use and pose a great way of advertising and promotion to a very wide market that is online alot. A simple facebook page may draw in 10 new customers and it may seem small but that is 10 more that came in the day before or each week. The society we live in today is always on the computer or some sort of technology and advertising this way can be a great tool

Presidents Day Annual Car Sale

Each year all car and truck manufacturers have the biggest sales of the year on Presidents day. For the past two weeks all car commercials have been about the huge savings you can make on buying a new car in this specific time period of Presidents to mid March or so. They spend millions of dollars on advertising, marketing, commercials, anything they can do to spread the word of this blowout deal on cars or trucks is out there. The real question is though are we really getting the best deal? Some people think and I am starting to wonder that all dealerships raise their prices ever so slightly to make it seem as if were getting all this money off on a new car when really were maybe getting it for a grand or two less than the sticker value. What do you think is actually is going on behind the scenes of a dealership during these huge blowout savings?

School Sporting Events

As a college student here at Keene State now and played sports all my life through highshcool attending a game here doesn't feel like it would be a college sporting event. All the time you see college basketball games or football games and the fans are crazy and pack the gym or stadium and here only a few games are packed to the house when it should be every game. Even though we are only division 3 there are many schools around the country who have the same mentality as the division 1 students do. Now to tie this in with marketing I feel as the game should be marketed and advertised better around the school. The only way to know if there is a game is if its on the board in front of gym or you check online. More boards around the campus would be a start as also I think we should have more themed games such as a whiteout or blackout. If they would advertise more and do different events for us the students at each game I think more and more students would go and being an athlete it is the best when the gym or stadiums are packed with screaming fans. Would you attend more sporting events if this was the case?

Reponse to Chris Cole's- Social Activities

After reading Chris's post about Keene State's Winter Weekend i realized that that was the first time I had even known that it happened or was happening. Either way like Chris states in his post it was not advertised as I had not heard about it as many of my friends didn't either. Winter weekend could be a big event for this school I feel if it was marketed well and Chris's statement about targeting us as students here has to be the main priority for a weekend like this.

Way too many Valentines day commercials!

Now that we have reached the time of the year where valentines day is getting closer we see commercials on every channel marketing it. Any possible jewelry store will have at least one commercial on marketing to us to buy diamonds or some sort of jewelry for our girlfriend or wife. Each year they come out with new commercials saying how great it is to buy something for your wife or girlfriend that cost a fortune. They advertise love and happiness when they show the wife or girlfriend receiving their gift. All companies today promoting gifts and jewelry for valentines day use the simple way of advertising to spread the word of how great this day can be. They promote to us that happiness and showing love has no price tag on it as many consumers spend hundreds of dollars on buying something that will be worth not very much in a few years.
After seeing tons and tons of these commercials i believe tha valentines day is a special day of the year for couples but I think that gifts and jewelry will not buy happiness or love. The marketing mix is used and applied by all companies marketing this one day of the year and tends to work each year as many of us buy buy gifts or jewelry for someone we like.

How to get a job using the Marketing Mix 4 P's

Looking for a job and getting hired will be the hardest thing to do when graduated college. As students who will be looking for a job in a year and a half or so can apply the 4 P's of the Marketing Mix to help us get a start or on the right path to finding one. The first "P" of the mix is product and in our case we are the product. Each of us know ourselves better than anyone else so therefore we know what our best features and qualities are.
The second "P" is place where we need to find the best location to work in. Either it be close to family and friends, in a big city, or maybe somewhere we we've always dreamed about living. Working in a place where it is fun to be everyday is the ideal environment to be in. Also the costs of living and transportation falls under place as we are looking for the cheapest living expenses as we maybe just starting out on our own and maybe without transportation will require living in a city with taxis, buses, trains, etc.
The third "P" is promotion as we send out many job applications to numerous businesses and companies all around to just get an interview. We are advertising ourselves to many different employers to hope to hear back from at least one. What we have on our applications and what we promote ourselves in person is what determines getting a job or not. Advertising ourselves as a responsible, hard working young adult will be a key in promoting ourselves.
The fourth and final "P" is price as now we may have the job offered to us and look to come to an agreement in a contract. In the contract will be key factors such as salary or wage, sick days, incentives, my personal job and goal. We look for the best possible scenarios as we will need money to buy food, pay for rent, transportation, etc. The contract is the credit terms between us and the employer and is what we have been applying the Marketing Mix towards to finally get. Once we have reached the terms of the contract we have succeeded our goal and applied the marketing mix the right way.

Difference Between marketing, advertising, and propaganda?

Marketing is the way our everyday world runs, it is how we buy and sell goods. Without marketing no one can make money nor would anyone have goods or the items we need today to survive. Any store or business today is an example of marketing.
Advetising is what we use to spread the word for a particular item or service by someone. Today when we drive on highways and see McDonald's billboards, or Geico Insurance commercials on t.v. are all ways of advertising. The market doesn't run as well with out advertisement because many would not hear about certain products or services.
Propaganda is used in the form of advertising for many companies as they try to persuade you that their product or service is better. A great examply of this is insurance companies as they are always comparing to other insurance companies saying their rates are the best, their customer service is the best, etc. Any form of comparing to other products or businesses is propaganda as the persuasion is the key to this whehter they compare or intend it to a certain audience as it maybe a company like Subway saying how bad the food is at McDonalds or other fast food restaraunts.