In resonse to Colby Pooler's:Competetitive Spending and Brand Names

In Colby's blog about competetive spending and the value of brand names he makes great points about how it only really a status quo. Now a days we get the impression that if you have fancy car or great big house then you are considered either wealthy, or in the upper class it can mean so many things. Today though it still means nothing as more and more people that are not in the upper class own fancy cars and great big houses by being in debt. All commercials today and advertisements all seem to offer one thing, that being that if you own a fancy car and go to a fancy restaurant then you are "cool". This way of marketing has created competetive spending as consumers are always competeing so see who can have the best most expensive car, or who can live in the biggest house it is all due to marketing and the advertisments we see every day.