Now that we have reached the time of the year where valentines day is getting closer we see commercials on every channel marketing it. Any possible jewelry store will have at least one commercial on marketing to us to buy diamonds or some sort of jewelry for our girlfriend or wife. Each year they come out with new commercials saying how great it is to buy something for your wife or girlfriend that cost a fortune. They advertise love and happiness when they show the wife or girlfriend receiving their gift. All companies today promoting gifts and jewelry for valentines day use the simple way of advertising to spread the word of how great this day can be. They promote to us that happiness and showing love has no price tag on it as many consumers spend hundreds of dollars on buying something that will be worth not very much in a few years.
After seeing tons and tons of these commercials i believe tha valentines day is a special day of the year for couples but I think that gifts and jewelry will not buy happiness or love. The marketing mix is used and applied by all companies marketing this one day of the year and tends to work each year as many of us buy buy gifts or jewelry for someone we like.
