Thursday, April 21, 2011

In Response to Rachelle's: Mobile Marketing

Mobile marketing as Rachelle states is every where now on every single cell phone you can possible buy you have the option of having the internet and therefore there will be ads within the internet. I do not have the internet or any kind of apps on my phone and I am glad I do not. Many of my friends have blackberry's and smartphones and they are usually always on them on the internet and on facebook apps like that. Ads will come up everywhere on their phones asking them if they want a different app or an ad for shopping anything along those lines. Mobile marketing has become a very cheap way to market your company and is continuing to grow as many companies are now marketing themselves to anyone with a cell phone. It is cheap and affordable for companies that may not have a big marketing budget such as some of the larger companies in the U.S. I think mobile marketing is good in the sense that any company can be in it and it is not just for the larger companies such as Nike or Wal-mart.

Mother's Day Already!!!

As we come to the end of the semester the same thing is on everyone's mind, summer! Once our last final is taken then it is officially summer and it is oh so close. That first weekend back from school is always a sigh of relief as we see friends that we may not have seen in a long time, and see our family whom we may not have seen in a long time. Although we may want to hangout with friends all weekend and most likely continue partying we have to be functioning on Sunday the first Sunday back is mother's day. Mother's day each year for me is a day that I always spend with my Mom to thank her for everything she had down for me. Thankfully for all the ads online and on T.V. I can remember that it is mother's day. Today we see ads for almost any kind of celebration/holiday there is whether it be mother's day or president's day we always see ads wanting us to buy something. As I get older I start noticing more and more of these ads as when I was younger I don't remember nearly half as many ads as there are today. Do you think there are more ads each year? Does this year encourage you to buy something better for your mom than years past?

Saturday, April 16, 2011

In Response to Andrew Mueller's: Pricing

Andrew makes a good case about companies and businesses that price their new products way too high, such as Sony did when it released its new Playstation 3 console. As a consumer and a college student I think it is redicolous how high they price their items and then a year later cut it the price in half. As a businessman in their situation they were allowed to sell that item for that high because people were willing to pay that much for the newest and latest technology. As year one rolls along the demand for it goes down therefore causing such the decline in price. Having a reasonable price is the essentials for most products out there other than technology where you normally see the incredibly high prices and then sudden decrease.

Paper Free Country Coming??

In a recent Wall Street Journal newspaper I came across an ad titled more magazines try iPad. In the article it explained how Bloomsberg Businessweek will start selling subscriptions to the iPad for $2.99 a month. Along with Businessweek already Elle and Maxim already have magazine subscription for the iPad. As we continue to grow with new technology in this world everyday, it begins to wonder that we may never have newspapers and magzines anything with paper. Our society is becoming so reliant on technology and the web that many people do not buy books anymore to read, it is all done through the web and new technology. Do you think our world will become paperless? When will that be?

Saturday, April 9, 2011

In resonse to Colby Pooler's:Competetitive Spending and Brand Names

In Colby's blog about competetive spending and the value of brand names he makes great points about how it only really a status quo. Now a days we get the impression that if you have fancy car or great big house then you are considered either wealthy, or in the upper class it can mean so many things. Today though it still means nothing as more and more people that are not in the upper class own fancy cars and great big houses by being in debt. All commercials today and advertisements all seem to offer one thing, that being that if you own a fancy car and go to a fancy restaurant then you are "cool". This way of marketing has created competetive spending as consumers are always competeing so see who can have the best most expensive car, or who can live in the biggest house it is all due to marketing and the advertisments we see every day.

Free Furniture Sign at Fenway Park!

As most of us may remember in 2007 when the Red Sox won the world series everybody who purchased furniture at Jordan's Furniture in Massachussetts all recieved there money back from when they bought it. Jordan's furniture had the deal of a life time that anyone who bought furniture at the beginning of the season would eventually have it for free if the Red Sox won the world series. That year the Red Sox won a second world series in 3 years giving all that bought furniture at the beginning for free. This year Jordan's Furniture has done something similar to that deal, on the right center field wall there is a Jordan's Furniture sign if any Red Sox player hits that sign between July 22 and September 10 than anyone who had bought furniture from March 16 to April 23 will receive a full refund on the furniture they bought. This idea of marketing is great in the chances of someone hitting that sign are very slim, Jordan's Furniture has always been known to being loyal to the Red Sox fans and this year they are showing that once again. If youwere in the market to buy furniture would you buy from Jordan's?

Friday, April 1, 2011

In Response to Kelsey Rhodes: 40 Creative Marketing Ideas

In Kelsey's post she summarizes an article that talks about marketing strategies that are directed toward the public even though they are little things. Even though they are little things they stil can mean alot and attract consumers toward your business. Kelsey states that this tactic can work for large or small companies, I agree with her as well that it is worth a shot trying because these things are so little that it doesn't take alot of money or it doesn't involve much hassel making it easier on your business as well and it may even draw in many consumers that will boost your sales and profit.